| Brand valuation |
| Our Brand valuation activities started back in 2006 |
| Data on 7000+ brands from 77 countries worldwide was collected and analyzed. |
| Such experience allow us to make TOP 100 rankings of the national brands for the countries we are working more active. As a result 16 countries was covered by TOP 50 and TOP 100 rankings, plus some countries has brand rankings on yearly basis. |
| The methodology of the brand valuation is based on the evaluation of activity of the companies brand-owners. Also takes into account several factors that reflects the market conditions that could influence the brand, all possible threats and perspectives for industries development. |
| Now it is based on analysis of factors influencing the market value of the brand: the company's position on market, consumer value of brand, as well as a factors of actual trends for company and its industry. |
| The brand value (potential market price) includes only the current potential cost of the brand (name), excluding production facilities, infrastructure, patents, inventions and other tangible goods or intellectual property. |
| If you cannot find your brand in rankings and need make a valuation or some detailed analysis just send us a request |
